On a post entitled “Why Apple Doesn’t Do Concept Products“, the author “Kontra” writes this passage:

It turns out that when capable designers are given real constraints for real products they can end up creating great results.

While the post is about much more, I found that one line worth the read.

We live in a world that is constrained across numerous dimensions – time, space, physical laws, etc. that must be factored in when designing/developing products – be they physical or digital. The best designs/products push the constraint envelope in one or more areas while still living within them. They are the ones we stand up and take notice of – ones that create trends and open markets. But they happen only when constraints are realized, understood and pushed to their limits.

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