Real Constraints
On a post entitled “Why Apple Doesn’t Do Concept Products“, the author “Kontra” writes this passage:
It turns out that when capable designers are given real constraints for real products they can end up creating great results.
While the post is about much more, I found that one line worth the read.
We live in a world that is constrained across numerous dimensions - time, space, physical laws, etc. that must be factored in when designing/developing products - be they physical or digital. The best designs/products push the constraint envelope in one or more areas while still living within them. They are the ones we stand up and take notice of - ones that create trends and open markets. But they happen only when constraints are realized, understood and pushed to their limits.